In the age of AI, it’s tempting to believe that human teachers and coaches are becoming less relevant. After all, AI can translate languages, summarize articles, and even simulate interviews or write emails. But here’s the paradox: the smarter the tools become, the more valuable human guidance becomes—especially when it comes to communication and leadership.
At Veritas, we believe that learning business English isn’t just about grammar or vocabulary. And developing leadership isn’t just about reading books or taking online quizzes. These skills require real practice, real feedback, and real connection. That’s where coaching comes in.
Here are three reasons why working with a coach matters more than ever:
1. You don’t need more content—you need a challenge.
AI can give you examples and explanations instantly. But it won’t push you to speak when you feel nervous, or challenge you to give a clearer, stronger answer in a meeting. A coach will. A good coach listens carefully and gives targeted feedback—not just on what you said, but on how it was received. This kind of challenge is what helps you grow.
2. You need someone to model curiosity, integrity, and grit.
AI is a tool, not a role model. If you’re preparing to lead in a global company, you need to work with someone who shows you how to ask questions, stay curious, and keep trying—especially when things are hard. Coaches can share their own experiences and help you connect learning with your real-world goals.
3. It’s not just about performance. It’s about confidence.
Many of our fellows come to us not because they lack skill, but because they don’t feel confident using English in high-pressure settings. Confidence doesn’t come from using an app. It comes from practice, support, and a relationship built on trust. A coach helps you feel safe enough to make mistakes—and strong enough to learn from them.
AI is a powerful tool. But it’s just that—a tool. A coach helps you use it wisely, keep your goals in focus, and do the hard work that will serve you for years to come.
What challenge would you like your coach to help you with?
